The 2019 Great Scout Luncheon is a unique opportunity to share and celebrate the Scouting story with business leaders, alumni and friends. This is also a special occasion to honor an individual in our Scouting community for being an example to others. The goal is to raise over $400,000 from the local community to continue our efforts in forming the next generation of community leaders.
Ken Schmidt is one of the business world’s most outspoken and provocative thought leaders on topics such as competitiveness, marketplace advocacy and loyalty. His philosophy on driving business growth -- by leveraging basic drivers of human behavior -- will change the way you see the world. It might even make you want to buy a motorcycle.
Ken’s best known for his work with Harley-Davidson, the legendary American motorcycle manufacturer. As its former director of communications, he shaped the company’s competitive positioning and served as its primary spokesperson to the media and financial communities in the 1980s through the mid ‘90s. His success in helping rebuild the company’s brand played a vital role in its against-all-odds turnaround from the brink of ruin to global dominance.
Since that time, he’s been a highly demanded consultant who works with leaders of many of the world’s best-known businesses -- as well as smaller businesses looking to improve their competitiveness.
In late 2018, he released a best-selling book called, “Make Some Noise, The Unconventional Road to Dominance,” which businesses of any size can harness to become market dominators. He also co-wrote a book, “100 Years of Harley-Davidson,” which is the best-selling motorsports book of all time. He has appeared on network television numerous times and has spoken to more than one thousand audiences around the world. Ken is an strong supporter of the Boy Scouts of America. He is a Life Scout and former assistant Scoutmaster.
Contact Pete Biltz (Pete.Biltz@scouting.org) at 216-458-8934 or Jason Setser (Jason.Setser@scouting.org) at 216-458-8923 with questions.